We're thrilled to announce that DASH has been crowned Employee Benefit Provider of the Year at Reward Strategy's prestigious The Rewards ceremony. Competing against established industry leaders, our co-founders Jamie Milroy and David Watkins collected the award in recognition of how DASH has transformed the Cycle to Work scheme.
The Rewards is one of the most competitive and respected celebrations of excellence in employee benefits, with The Employee Benefits Provider of the Year representing its flagship category.
Historically, this award has been dominated by established, multi-benefit platforms and HR consultancies - companies offering comprehensive benefits ecosystems across dozens of categories. Past winners include Benifex, Aon, and Perkbox, all operating at significant scale across the entire benefits landscape.
To our knowledge, a specialist Cycle to Work provider has never won this category. It's simply unheard of for a single-benefit provider to compete at this level, let alone take home the top prize.
Why DASH Is Being Recognised as the Leading Cycle to Work Provider
The judges highlighted DASH’s innovation in reimagining what has traditionally been a clunky, underperforming benefit. Their recognition focused on how we've removed administrative friction, replaced outdated voucher-based systems, and created meaningful impact for both employers and employees.
This award reinforces our mission: unlocking the full potential of cycling as an employee benefit. Regular cyclists cut their mortality risk by almost 50%, experience better mental health, and take 4.5 fewer sick days per year - saving employers £500+ per participating employee. Yet traditional schemes rarely achieve meaningful uptake, with the national average stuck at just 4%.
Delivering Exceptional Results - Driving Higher Uptake
Employee uptake of the scheme with DASH is significantly higher than alternative providers. Some DASH clients have seen participation rates up to 5× higher than with their previous provider - resulting in healthier employees, measurable CO₂ savings, and a benefit employers are genuinely proud to promote.
Jennifer, Head of People Services at Modulr Finance, puts it simply:
“The difference between DASH and other schemes is night and day. The platform is user-friendly, doesn’t require training, and everything is clear and easy to navigate.”
How DASH is different
In April 2024, we launched the DASH Store - the most complete Cycle to Work experience on the market and the most significant evolution of the scheme since its inception. Employees can browse the UK’s largest Cycle to Work catalogue and shop across multiple retailers in a single checkout, making Cycle to Work as intuitive as online shopping. Also unlike other schemes, employees can make purchases through the platform multiple times a year, rather than as just a one-off.
We also introduced DASH Flex, a card that unlocks Cycle to Work tax savings across all bike-share providers, like Lime and Forest, giving employees access to the cheapest minutes available and unprecedented flexibility in how they choose to ride.
How DASH Solves Employers’ Biggest Cycle to Work Challenges
For employers, DASH removes the administrative burden that traditionally holds schemes back. Our modern cycle to work platform reduces admin by up to 80% and employee queries by 83%, supported by:
- Consolidated monthly invoicing
- Automated spend routing for complex group structures
- A single payroll report covering all participants
Our no-funding, no-financing model removes another major adoption barrier - enabling higher limits and year-round ordering without the cash-flow constraints typical of legacy providers.
We also pride ourselves on exceptional customer care. Employees receive personalised guidance from bike choice to setup, and each organisation has a dedicated account manager working across HR, sustainability, estates & travel, wellbeing, and finance to align the scheme with organisational goals. Engagement includes on-site demos, webinars, and tailored initiatives - we’ve even donated e-bikes for charity raffles. Our hands-on approach ensures every client receives a bespoke scheme experience with lasting impact.
Joanna, HR Manager at Raw Charging, explains:
“Compared to other providers, DASH is significantly more user-friendly. It was incredibly straightforward to get set up, and the team is always available to answer our questions. The platform offers a wider range of options than other schemes.”
Trusted by Leading Organisations Across Industries
DASH is the provider of choice for a rapidly expanding number of organisations including The Financial Times, Epson, itsu, Havas, Wayve, Oatly, Modulr Finance, First Light Fusion, and The Northern Care Alliance NHS Foundation Trust - spanning almost every industry imaginable, from media to technology, to finance, hospitality, and healthcare.
Amy, Director of Attraction & Retention at The Northern Care Alliance, says:
“DASH has enabled us to enhance our benefits offering by providing colleagues with greater flexibility. The scheme supports our health & wellbeing agenda as well as our sustainability commitments.”
Join Us on This Journey
This recognition from The Rewards energises us to keep pushing the boundaries of what Cycle to Work can deliver. For employers exploring how to choose a Cycle to Work scheme or comparing providers, DASH offers a modern, high-uptake alternative to legacy providers.
If your organisation is ready to move beyond traditional schemes and achieve uptake rates that deliver real impact, we’d love to show you what award-winning looks like.
👉 Ready to choose a Cycle to Work provider that delivers higher uptake, lower admin, and an award-winning experience?
👉 Book your demo today and explore our full employer benefit
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