The salary sacrifice e-bike subscription starting from £29/month.


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A higher vantage gives you a comfortable advantage with an electric bike that's built around you.
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Get into the detail
We pick the best bikes on the market so you don’t have to.
Full specification
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Riding Position
The Cowboy Cruiser is designed with a raised cockpit and curved handlebars, providing a comfortable riding position on a sleek step-over frame. The wider saddle allows for extended rides with ease.
The motor packs a strong punch. With a swift kick, leave everyone in the dust while you accelerate fast and stay in the flow.
Removable Battery
Remove the battery when you need a charge, then be on your way in a snap.
Integrated Lights
Lights integrated into the frame give you always-on visibility day and night.
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Our view
An in depth review from the experts at DASH
The Cowboy Cruiser is a new take on the classic Cowboy e-bike, offering an elevated riding experience for urban cyclists. The e-bike is designed with a higher vantage point and a comfortable riding position, thanks to its raised cockpit and curved handlebars. . The Cowboy Cruiser is a smart, stylish, and comfortable e-bike that offers a unique riding experience. It's a bike that thinks for itself, adapting to your riding style and the terrain. With its sleek design, smart features, and comfortable ride, the Cowboy Cruiser is a worthy e-bike for urban riders.


The whole package
With every subscription the following are included free of charge.
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A premium helmet with every subscription.
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A sold-secure gold rated lock that's insurance compliant.
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Expert support, servicing and repairs that come to you.
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Market leading bike insurance covering theft, vandalism and accidents.
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Carbon offset
We carbon offset all of our e-bikes by 400%.


We're here to help
You can find answers to some of our frequently asked questions below.
View All FAQ's
What is the battery range of the Cowboy Cruiser?

The Cowboy Cruiser has a battery range of 40-80 km depending on riding conditions.

How long does it take to fully charge the Cowboy Cruiser?

The Cowboy Cruiser can be fully recharged in approximately 3 hours and 20 minutes.

What are some of the unique features of the Cowboy Cruiser?

The Cowboy Cruiser features a removable battery that sits in the frame, a connected phone with app control mode, wireless phone charging up to 15W, and AdaptivePower technology. This technology allows the bike to adapt instantly to give you extra power when you encounter any resistance. The bike also comes with a Cowboy app that provides predictive alerts, navigation, dashboard, achievements, and more.

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