Meet the Cruiser for an elevated take on the classic Cowboy. Feel the power of this connected electric bike as it fits into how you live, and adapts to how you want to ride. It's a new form of performance on the street. With AdaptivePower™ technology, your bike thinks for itself. Encounter any resistance on the road, and it instantly adapts to what's around you. Gain superhuman strength just when you need it – and experience the most natural ride feel ever.
Cowboy Cruiser
Repairs
Cover
Anytime
Lock
Helmet
Buy a bike.
Pay for repairs and maintenance
Wait days to get it fixed
Stolen = buy another
DASH Subscription
No fees, all services included
Fixed quickly
Stolen = get bike replaced
Since 2023, AdaptivePower has been making hills feel flat, heavy loads feel weightless and headwinds a breeze. Thanks to this update, you can now tackle hills 50% steeper with no extra pedal power – and when riding on the flat it can save you 10% extra battery power.
With its integrated battery, sleek frame, and built-in GPS tracking, the Cowboy Cruiser effortlessly blends cutting-edge technology with stunning design. The Cruiser is truly a fusion of intelligent design and premium functionality, making it as smart as it is stylish for those who demand the best of both worlds.
Convince your company
Have a question?
Our subscriptions are designed to be flexible and hassle-free. With your subscription, you get:
- Your choice of premium bike or e-bike;
- A range of monthly plans, including monthly rolling so you can cancel anytime;
- Unlimited repairs - if something goes wrong, just let us know and we’ll get it sorted;
- Theft cover from an award winning insurance provider;
- Helmet and lock, to keep you and your bike safe.
Once your bike has been delivered, your first payment will appear on next month’s payslip. The monthly charge will be taken from your pre-tax salary, also called your ‘gross’ salary. This reduces your taxable income (the amount of salary which you pay tax on) and as a result, you pay less income tax and lower national insurance contributions.
The amount you save will be between 28% and 47%, depending on your tax bracket (basic, higher, additional).
In order to get a DASH subscription, you’ll first need to refer us to your employer. Once your company is signed up and using DASH, you’ll get full access to our platform where you can browse our extensive catalogue and place your order.
The best way to get your company signed up is to refer us to your HR team. We would suggest providing us with their contact details, and having an internal conversation with them directly regarding setting up a Cycle to Work scheme.
If your company already has a Cycle to Work scheme, it’s time they got a better one and we can help with that! We can either replace them entirely or sit alongside to provide you and your colleagues with more choice and flexibility.