The salary sacrifice e-bike subscription starting from £29/month.


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The most agile ride you could ever imagine. Mount up on an electric bike that's built around you.
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Up to 44mi
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Get into the detail
We pick the best bikes on the market so you don’t have to.
Full specification
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The Cowboy app is on the lookout for what's ahead while your phone charges wirelessly in the cockpit for an effortless ride start to finish.
The motor packs a strong punch. With a swift kick, leave everyone in the dust while you accelerate fast and stay in the flow.
Removable Battery
Remove the battery when you need a charge, then be on your way in a snap.
Integrated Lights
Lights integrated into the frame give you always-on visibility day and night.
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Our view
An in depth review from the experts at DASH
The Cowboy 4 is available with a standard or step-through frame, both of which use almost identical components including in-built and centrally powered lights, an oil-free belt drive, and hydraulic disc brakes. Finished with mudguards, both models are fairly upright for a low-stress riding position, while wide tyres and a rigid fork continue the bikes’ generally utilitarian design.


The whole package
With every subscription the following are included free of charge.
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A premium helmet with every subscription.
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A sold-secure gold rated lock that's insurance compliant.
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Expert support, servicing and repairs that come to you.
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Market leading bike insurance covering theft, vandalism and accidents.
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Carbon offset
We carbon offset all of our e-bikes by 400%.


We're here to help
You can find answers to some of our frequently asked questions below.
View All FAQ's
How many gears does the Cowboy 4 have?

The Cowboy 4 is single speed. It has an integrated torque sensor which tells the motor exactly when you need more assistance. This removes the need for gears and makes for an exceptionally smooth and uncomplicated riding experience. Whether you are starting from a standstill or riding uphill the e-bike will sense that you need more help, and the motor will provide it.

Can I ride the Cowboy 4 without a smartphone?

The Cowboy 4 is designed to be connected to your smartphone through the Cowboy app. Through the app you can enable features such as Auto Unlock and Crash Detection. You can also view your riding statistics such as average speed, calories burned and CO2 saved. While connectivity through the app is preferred, you can still turn the e-bike on using the Manual Unlock feature simply by removing the battery and reinserting it within 20 seconds.

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