DASH is the UK's leading electric bike subscription platform, providing businesses and their teams with the right choice of bike for them, enabling them to move smarter, faster and cleaner.

Our offerings are built with flexibility and sustainability at their core, ensuring that we can deliver to each of our customer's specific requirements. Whether it's to help alleviate anxiety around using public transport, the provision of a valuable work perk or simply to help businesses make transport more sustainable.

DASH operates throughout London and the South of England with a diverse customer base across all industries and scales. We believe that electric bikes play an essential role in reducing carbon emissions, improving air quality and making cities more liveable.
Jamie Milroy
Jamie Milroy CEO & FOUNDER
I founded DASH as a result of a number of different events and observations coming together; the urge to start my own business, the recognition of how important climate change and sustainability were becoming in the corporate world and the discovery of how inefficient businesses are at moving their people over short distances. At DASH we have a vision of how businesses will behave and act in the future and everything we do is directed to help perpetuate this, helping our customers lower their transport costs, embrace sustainability and improve productivity.

Prior to starting DASH, I was a manager at PwC where I spent 7 years between the Reading and London offices. During this time, I was fortunate enough to gain experience across a number of different service lines, as well as at all scales of corporate activity. Through this I realised my outset objective of obtaining a solid grounding in business, as well as developing what I now see as my key strengths of empathy and curiosity.

Alongside DASH, I serve as a mentor and advisor to Pan N Ice, as well being an associate member of the All Party Parliamentary Climate Change Group.
David Watkins
David Watkins FOUNDER
I've always had a curiosity for entrepreneurship and an interest in future mobility and smart cities, DASH represents a blend of these elements. Prior to completing my MBA at Imperial College Business School, I worked at Jaguar Land Rover in the UK where I developed new products as an engineering manager. I was regularly called on to solve complex technical problems, but my main responsibility was the management of a large project where I led a team of engineers to take a product from concept through to production.